Maciej Musiał as Xiaomi’s Brand Ambassador

Beauty within reach - and in the lens

When Xiaomi launched the "Beauty within reach" campaign, it was clear this wasn’t just about technology. It’s a story about emotion, design, and seeing more — through the Xiaomi T15 series with a Leica 5x telephoto zoom lens. The goal of the campaign was to strengthen brand awareness among people keen on aesthetics and to show that Xiaomi represents modern technology in a premium form.

Execution

This story needed someone who could see beauty in simple moments — someone authentic, creative, and relatable. That’s why Xiaomi partnered with Maciej Musiał, and we were responsible for coordinating the entire collaboration between Maciek and the brand. Together, we created a film set on the rooftop of a Warsaw tenement house. Maciek captures the city skyline — until he suddenly notices something special: an elderly couple dancing. It’s a subtle, symbolic moment showing that with the Leica 5x telephoto zoom, beauty truly is within reach.

The video was published on Maciej Musiał’s Instagram and Xiaomi Polska’s profile.

Campaign results

🔥 Over 902K views
❤️ Over 9K likes
💬 Nationwide buzz across social media and press
👏 Video praised for authenticity, creativity and the perfect choice of ambassador

Why did it work?

Because technology and emotion can dance to the same rhythm. Maciej Musiał brought energy, honesty, and ease into Xiaomi’s world — and we made sure everything ran perfectly, from concept to the final shutter click.